Mission & Vision
Heritage as a force for
shared progress
The mission, operating principles, and long-term public purpose of the Alliance.
Our Mission
To position cultural heritage at the heart of global development.
We support entrepreneurs and creative enterprise builders who demonstrate how cultural heritage supports innovation, economic resilience, and social cohesion across G20 nations — advancing the commitments first recognised in the 2023 G20 Leaders' Declaration.
Our Vision
A world where heritage drives sustainable development.
We envision a global network of entrepreneurs who see local traditions and identities not as relics, but as living sources of practical responses to modern challenges — connecting nations through shared respect for the past and sustained work for the future.
What Guides Us
Core Values
Respect for Cultural Heritage
Honouring the diverse histories, traditions, and knowledge systems that shape our communities.
Innovation
Applying heritage knowledge and contemporary practice to build useful, resilient enterprises.
Collaboration
Building networks of mutual learning, trust, and shared purpose across borders.
Local Leadership
Backing entrepreneurs who understand their communities, contexts, and cultural responsibilities.
Sustainability
Promoting economic, cultural, and environmental resilience through heritage-inspired business models.
Economic Prosperity
Supporting ventures that create livelihood value for entrepreneurs and the communities around them.
G20 delegations
Pillars of action
Core values
Annual Communiqué
In Their Words
Cultural heritage is recognised as a transformative driver and enabler of the Sustainable Development Goals.
G20 New Delhi Leaders' Declaration
2023 — the mandate we build on
Showing quote 1 of 3: G20 New Delhi Leaders' Declaration
Help build the next chapter
We are building a network of members, Envoys, Representatives, investors, and institutional partners who share this mission.
Join the Alliance