Cultural Heritage Entrepreneurs Alliance
Where Heritage
Meets TomorrowTomorrow
Positioning cultural heritage at the heart of
global development across G20 nations.
Our Mission
“To position cultural heritage at the heart of global development by empowering entrepreneurs and creative changemakers to demonstrate how cultural heritage inspires innovation, economic resilience, and social cohesion across G20 nations.”
We envision a global network of entrepreneurs who see local traditions and identities not as relics, but as living sources of solutions to modern challenges — connecting nations through shared respect for the past and bold ideas for the future.
Three Pillars of Action
How We Create Change
The G20 CHEA provides the “micro-engine” of cultural heritage — turning heritage into jobs and viable business ecosystems.
Policy Communiqué
Advocacy
An annual practitioner-led report documenting the priorities of cultural heritage entrepreneurship — highlighting regulatory barriers, intellectual property for traditional knowledge, and the issues that prevent the cultural heritage sector from thriving.
Investment Matchmaking
Finance
A 'Blended Finance' hub connecting cultural heritage-based startups with G20 impact investors and government grants — bridging the gap between entrepreneurial vision and the capital needed to bring it to life.
Knowledge Network
Expertise
A body of experts from each G20 member state acting as 'National Nodes' — ensuring global capital is informed by local knowledge, and that the wisdom of communities shapes the future of cultural enterprise.
The Rationale
Bridging the
Implementation Gap
While the 2023 G20 Leaders' Declaration recognized cultural heritage as a “transformative driver” of the SDGs, a critical implementation gap remains.
There is no dedicated platform that activates cultural heritage as a dynamic economic asset through the private sector. The G20 CHEA provides the “micro-engine”: the entrepreneurs, investors, and local experts who turn cultural heritage into jobs and viable business ecosystems.
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G20 nations united in recognizing cultural heritage as essential to sustainable development
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Pillars of action — Advocacy, Finance, and Expertise — forming a complete ecosystem for cultural enterprise
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Alliance with a singular mission: turning cultural heritage into a force for economic growth and community resilience
We see local traditions and identities not as relics of the past, but as living sources of solutions to the challenges of our time.
G20 CHEA Vision
What Guides Us
Core Values
Respect for Cultural Heritage
Honouring the diverse histories, traditions, and knowledge systems that shape our communities.
Innovation
Adapting historical wisdom into contemporary innovation to address modern challenges.
Collaboration
Building networks of mutual learning, trust, and shared purpose across borders.
Local Leadership
Empowering entrepreneurs to lead community transformation from the ground up.
Sustainability
Promoting economic, cultural, and environmental resilience through heritage-inspired business models.
Economic Prosperity
Supporting entrepreneurs in ventures that benefit both the entrepreneur and the community.
Across G20 Member States & Beyond
Join the Alliance
Be Part of
the Movement
Whether you are an entrepreneur, investor, policymaker, or cultural advocate — the G20 CHEA invites you to help shape a future where heritage and enterprise thrive together.